Tell Your Organization’s Story
December 16, 2019
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The world is filled with lots of voices. Many of those voices are determined to tell inaccurate stories about your organization. Maybe it’s a former
employer brand
Developing Internal Blogging Teams
March 20, 2018
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So, you’ve finally decided to execute on a robust employer brand strategy. Your career site is actually a real site, not just a job list,
Your Career Site Is A Retention Tool
December 4, 2017
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A job list.That is literally what your “career” site is. A simple, boring, ineffective list of current open positions.Oh, wait. You might have a picture of
You Didn’t See Them Coming
October 9, 2017
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I’ve been away from the blog for a couple of weeks. It’s been a wild ride of speaking at conferences, connecting with progressive human resources
Propaganda, Culture & Employer Brand
September 15, 2017
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You spend so much time telling me your culture and people are the most valuable assets of your organization….but you don’t round, you don’t invest
“Who” Is Your Recruitment Strategy
August 1, 2017
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I hear lots of discussions that go something like this…P1 “So, what is your recruitment strategy?”P2 “What do you mean?”P1 “You know, are you using
The Corporate World’s Hot Mess
July 26, 2017
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I’m not one of the young guns anymore. I’m not that ‘rising star’ (in my mind) that takes bold action, launches new strategies, or sets
Social Media Ad Buys and Recruiting
June 29, 2017
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If you’re like most Talent Acquisition leaders, you’re trying to figure out how to use social media tools to maximize exposure for your open positions. Well,
The Secret Talent Weapon You’re Wasting
June 13, 2017
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Every organization I speak with “wants” to be a contemporary player in the ongoing struggle to attract talent. However, most have no idea how to
Lead By Example In Employer Brand Marketing
May 30, 2017
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It’s a tired phrase…lead by example…but one that hangs on so long because it is perhaps the most powerful leadership strategy available. When leaders match
