Did you ever wish you could get time back? I do, particularly when I think about all of the meetings, strategy sessions, focus groups and vendor calls all intended to help me decide on the best creative campaign for my recruitment advertising needs. Yes, a SEPARATE ad campaign from the rest of the organization’s advertising efforts. Why? Because every modern organization was built in “Silo-ville” that’s why. God forbid we actually integrate our strategies, messaging, and creative ideas to maximize the brand!
The examples listed above are all true experiences from my “formative years” in HR. I actually worked in an organization that required Nursing leaders to approve the creative ads for various recruitment initiatives. Since when are Nurses, or HR staff for that matter, the Marketing professionals? Guess what, they’re not. I submit that neither group should be making those decisions.
Are you still pretending to be a Marketing professional? Do you have vendors pitch their programs to you with promises of great results for your recruitment blitz plan? What about your company’s overall Marketing plan? Do you meet regularly with the leadership in that area to ensure you maximize the message, the spend, and the brand? On second thought, please don’t. While you’re wasting all that time and money confusing your customers, I can make my move.