Good Ideas and Getting Results
One of the questions I’m asked constantly is how I was able to move forward with an aggressive employer brand strategy (social media, blogging, podcast, etc…) while working in an industry that is conservative, and candidly, one that rarely understands how contemporary talent acquisition work gets done.
It was not as complicated as one might think. The biggest issues that had to be overcome did include internal politics; but fear and lack of insight from the other executives were the real barriers. It was all about me and my approach. I had to be savvy.
First, I stopped using HR jargon. No one cares about it except HR people. It doesn’t drive business results or help the bottom line.
Second, I used the business language of the industry, because that is what matters. Period.
Third, I linked my contemporary approaches that were clearly necessary, to the strategic plan of my organization. Your HR plan doesn’t mean a thing if it is not linked to the organization. (see HR jargon reference)
End result? Success across the board: employee engagement, recruiting, employer brand, and job satisfaction for the team.
How About You
Are you still using HR lingo and wondering why everyone is not excited about your every word? No one cares. Do you understand the political landscape of your company? Really? How? Step out of your HR shell, embrace the industry you are in, and watch your influence and success grow.
I’d love to hear from you.